10 types of posts you can produce for your blog

 

1. Educational posts

This type of post's main mission is to educate the audience about the market in which the product/service is inserted. To make it more practical, an example from RD itself. In the post “ How to do Email Marketing ” we give some good practice tips for marketers to create quality campaigns, regardless of whether they use RD Station Marketing or not.

Here the concern is, above all, to educate – not to sell. The professional may already use the product and see some insights into these tips to improve their campaigns. He may use another tool, but when he learns from RD, he will switch in the future. Or it could be that he is just starting to study Email Marketing and has not yet decided which tool to use.

Another example is the first post published on the RD blog, in 2010 (already updated several times, the last in 2019): “ 5 benefits of Digital Marketing for small and medium-sized companies ”. We started the blog by talking about the SME market and how Digital Marketing is the best option for these companies that need growth and prominence.

Adapt this to the context of your company and create content that solves your audience's pain points and not content with an institutional or aggressive sales character.

2. Tutorials or step by step

If you need to teach your audience how to perform a certain action in a practical way, a tutorial or step-by-step post is a good option. The idea here is to make the reader repeat exactly what you are doing. This could be a cooking recipe, a drink, a Photoshop action, etc.

When writing a tutorial, imagine that the reader is reading the post and doing what you are explaining at the same time. Therefore, abuse print screens, and explanatory images and think very carefully about a logical order to pass the content on in the best possible way to your audience.

3. News

News about your market is also interesting content ideas that you can produce for your company blog. In this case, take advantage of the timing to publish as quickly as possible. News has an immediate nature, so if you take too long to deliver quick news, your competitors may have already done so before, and when you promote to your audience there is a risk of it being too late.

How do you know when it's too late? A lot depends on your niche and the importance of the news itself. Try to be agile without being negligent. Remember that news, unlike evergreen content, often has expiration dates. Even so, it's an excellent way to relate to your audience and show them that you're keeping up to date and always looking for new things about the market.

4. Reviews

When we look for content about our market, whether online or not, it is common to come across a lot of quality stuff, which in some way serves us both to learn and to teach other people.

Therefore, your company's blog can also be a good place to write reviews related to your market. One of the ways to do this is to think about the products that interest your audience and that your audience consumes and analyze them.

For example, if you read a book about your market, you can use the knowledge gained to write a review, and thus pass this knowledge on, sometimes even in a more didactic and simplified way than the original content. The same goes for a film, a documentary, a game, an application, an event, a fair, and a lecture.

5. Videos

Video content production is no longer a simple trend for the future. It is an already consolidated reality with proven results. A good video strategy can increase your audience's understanding of what you have to offer.

Furthermore, with this format, your company can also please consumers who prefer video to text. But if I've already recorded the video, why write content in text?

Getting straight to the point: because at the same time as there are people who prefer video content, there are people who prefer text content.

Therefore, the big idea here is to diversify. Record a video, host it on a channel (YouTube, Vimeo, DailyMotion, SambaVideos, among others), and publish it on your blog, but don't just publish the video, go further. Transcribe this video or create text based on the audiovisual content. This will make your post much more valuable.

6. Interviews

There are many people outside your company who may have good insights to share with your audience. So, why not invite these professionals for an interview?

Invite influencers and personalities to speak about a topic related to your market. By interviewing names that are referenced in your market, you will be creating high-quality content for your blog, in addition to being a very valuable learning experience for the interviewer.

More: Value the interviewee. Make him feel important in the post. Create a really good post about the interview that he can share with his followers and bring a new audience to his website.

7. Seasonal content

Why do you think the media always prepares articles about Christmas and the end of the year in December, about going back to school at the end of the holidays, about the cold when winter arrives, etc.? Use these seasonal periods to your advantage and try to create
evergreen content about it, that is content that, even after this period has passed, can be consumed in the same way by the reader.

Some matters never die. They just fall asleep for a while until they get back on track. In politics: cases of corruption and elections. In entertainment: Oscar or Grammy ceremony. In health: Pink October and vaccination campaigns. Education: Enem and entrance exams. Economy: Dollar exchange rate and interest rate. Sports: Olympics and Champions League.

As you can see, every segment has recurring themes, which is why it is interesting for these subjects to be explored, or even crossed. The secret is to adapt the context to your market. Many dates can be used for you to use in your company's content strategy, just adapt creatively.

8. Case studies

One way to prove the value of your product/service is by creating case studies. A great advantage of case studies – or simply cases – is that these contents demonstrate, in a didactic and practical way, how a given company overcame challenges and achieved important results using quality solutions. That is, they provide extremely important information for business and any company.

Another positive aspect of case studies is that they are focused on the customer's perspective. It is not your company that is saying that your service is good, but rather, those who use it. This guarantees incredible credibility for the message you want to convey. In addition to showing a genuine testimonial, studies tell a story and reveal how your products are used to achieve certain goals. I mean, they are true proof of success.

Do an interview with a great case of yours and publish it on your blog. This is the middle/bottom of the funnel content and should help a lot in decision-making.

9. Guest posts

Does your company blog already receive guest posts? Know that guest posts are excellent content that you can use to publish on your blog.

More than just additional content, it is a very valuable way for your company to maintain relationships with partners. Guest posts are great strategies for your partners, because, through this content, they can reach a new audience and build link-building for SEO strategies.

The advantage here is that you don't need to spend effort producing the content, as someone else will do it. However, don't make the mistake of not aligning the theme and language of the guest post before the partner starts writing. This is essential for the post to meet the standards of your blog. By doing this, you won't have to rework exhaustive edits or go through the discomfort of asking your partner for a new version.

10. Quotes

Quotes are useful for catching the public's attention, conveying a message in a simple way, and based on the experience of an expert. Indicating phrases from great authorities and experts brings credibility to the subject being discussed and works very well in posts and lectures.

You can use quotation marks to support your posts or make a compilation with the best quotes about the area in which your business operates, such as the post we made below about Digital Marketing: