10 Tips on How to Leverage Sales With Content Marketing

 

1. Create content for the different stages of the sales funnel

Once sales funnel management is well executed, it becomes easier to identify which questions and directions should be asked to the visitor, lead, or prospect, right?

Therefore, take this information into consideration when preparing your content, so that your material responds to and respects the needs of each stage of the funnel.

What we want to say here is that, in a good content marketing strategy, the materials you create must be aligned with the moment the lead is experiencing, in a way that encourages them to advance through this funnel and, with that, close the channel. business with your company.

2. Invest in SEO (Search Engine Optimization) techniques 

To maintain the best organic ranking — which is the one achieved in the results of search engines like Google, and Yahoo, among others, and that do not generate payments to these platforms, the so-called sponsored ads —, your company needs to invest in optimizing site and in SEO strategies for sales.

SEO is the acronym for Search Engine Optimization. It consists of a set of strategies that optimize the pages of your website and blog.

This way, search engines on research sites find your content more easily and indicate it to people who carry out searches related to it.

An example of SEO for content marketing is the use of keywords, which are the terms by which searches are made.

For example, if a potential customer is looking for a sales CRM, they will probably go to Google and type exactly the term “ sales CRM ”, or something very similar, such as “What is the best sales CRM”, or “Where to buy sales CRM”.

If your content has a good repetition of these words, correctly positioned throughout the texts, the chances of the search platform suggesting your article are higher. 

3. Simplify answers to a given topic

Gather the team, ask and align the most frequent questions raised by the public about your product or service. With the questions in hand, try to solve the questions presented with simple and objective answers. 

This strategy also helps to define themes that can be explored in your content, whether for blogs, videos, or social networks.

As previously stated, the idea is to deliver answers to potential customers at the exact moment in the purchasing journey that they need most. 

4. Take advantage of old posts to create an e-book

Just because content has already been published does not mean that it has lost its value over time and cannot be reused. 

In this case, the tip is to re-edit and enrich this material with new information. Here, you can relaunch this article on your blog, or even turn it into an e-book.

This type of rich material has the advantage of helping to generate leads, considering that, to download it, the reader needs to provide their main data, such as name, telephone number, and email, which can (and should) be worked on later by the marketing and sales teams.

5. Feed your blog regularly

Within a strategy on how to boost sales with digital marketing, no matter how relevant and valuable your content is, if it is not published constantly, the tendency is that it will not generate the expected results for your business. 

To prevent all your efforts from being in vain, an important tip to follow is: to make use of the editorial calendar to create and produce content, and organize the publications to be published, in order to prevent your blog from standing still. .

Furthermore, constant content helps with SEO strategies, publications on your social networks, email marketing, and other digital channels that depend on the exchange of information to establish contact with the customer.

6. Promote your content on different digital channels

To increase access, and shares and consequently boost sales of your product or service, the tip is to work all your digital media together. 

So, don't fool yourself into thinking that content marketing only refers to a blog feed, located within a website. This is because the same material published on the blog can be posted with other calls on Facebook, Instagram, and Twitter or even be covered on video via YouTube.

7. Use the power of email marketing to your advantage

Email marketing is still a powerful tool for driving users to your website. In this sense, take advantage of this channel to create attractive calls so that the public feels motivated to click on the shared content. 

If you are not yet aware of this strategy, it consists of periodically sending messages to leads and customers, via email, so that they continue to receive information relevant to their purchasing journey and do not lose connection with your brand.

Suggested reading: “ Email opening rate: how to calculate it and what is ideal? ”

8. Offer demonstrations of your product or service

It's natural for a person who doesn't know your product or service to be afraid at a given moment before closing the deal, don't you agree? 

To overcome this scenario, try to use your communication channels to offer demonstrations or free trials of your solutions, for a certain period. 

After all, if he has already been hooked by your relevant content when taking the test he will be more inclined to close with your brand. 

9. Responsive design applied to mobile devices

According to Agência Brasil, Brazil is the 5th country in the ranking of daily cell phone use in the world. Therefore, this is a reality that cannot be left aside. 

To serve the public that consumes content via smartphones, a tip is to create exclusive actions for these users. But even more relevant than this approach is forgetting to make the design of your website and blog responsive and friendly to these devices. 

This means that they open and load easily and quickly, in the same way that pages load on computer screens.

10. Define and track attraction and conversion metrics 

We can only know if the result of investment was satisfactory if we have intelligent metrics at our fingertips that answer our attraction and conversion questions, right? 

When it comes to content marketing, in the current market it is possible to find numerous tools that help with this analysis. 

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